Cooking up some Press Coverage

SHOT: April 14 and 20, 2011

Frankenmuth, Michigan’s Bavarian Inn planned a minor media blitz to accompany the publication of Dorothy Zehner’s new cookbook, “Come Cook with Me.” Dorothy co-founded the Inn with her late husband, Tiny, and has worked in the kitchen for more than 60 years.

Part of the package was a VNR – video news release – that would include soundbites from Dorothy, from her son and some of the Inn’s most devoted guests. We visited a couple days before our interview to shoot exteriors of the building; then, on the 20th, we followed Dorothy through the kitchen and into the Edelweiss room for a fascinating interview.

A VNR is typically made available to media outlets without a voiceover track, while this version includes a reading of the accompanying script. Charlotte Fisher – who recommended 248 pencils for this gig – was scheduled to record the voiceover. She had a head cold – so I filled in.

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