Each Concept a Commitment

Edited: December 2010
Posted to Web/Played at Trade Show: Jan, 2011


Sometimes it’s hard to know if a concept will be successful until all the elements are complete and combined – that can be especially labor-intensive. And nerve-wracking.

This video for an iPhone/iPad app aimed at college students included: an iPhone marching band, cheerleaders yelling the names of the ten most-used College team nicknames, search results and screen captures for each name, three voices [Stadium Announcer, College Orientation video voice, Coach] and some specifics on how a user can log-in to their university library.

The result was popular with attendees at the American Library Association and Association of College Reference Librarian conferences in January and March 2011.

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