Live Marketing in a Trade Show Setting


Susan Mathein (Live Marketing) greeted visitors to the Gale|Cengage Learning booth at the American Library Association 2010 Annual Conference in Washington D.C.
These are selected sections from one of three programs she presented during the four days of exhibits during the event. She describes features and benefits of some of Gale’s most recent online resources – digital archives for historical research.
Not only does Susan flawlessly deliver the script, she interacts gracefully with her audience, inviting comments and encouraging all to join in a Rally for Libraries at the U.S. Capitol on the last day of the Conference.

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